Discover the perfect audience in-the-moment

Know who and what they want before they do

Supercharge ROI with Dynamic Segmentation & In-The-Moment Actiavtion 

Streamline customer segmentation and enjoy friction-less measurement activation across every channel when and where they are.

Dynamic Lookalike Audience

In-The-Moment Advance ROAS Optimization

Find the perfect lookalike audience immediately by combining first party data and 3rd party data sources to dynamically identify the perfect audience to deliver messaging at the right time.

With Scuba you can deliver consistent and relevant customer experiences:

  • Competitive Ad effectiveness

  • Enhance 1P data with 3P

  • Deploy predictive audience segments

  • Highly convertible lookalike audiences

  • Hyper-personalization anonymized audiences

Real-Time Retention Modeling

Real-Time Retention Modeling

With SCUBA's Data and Audience Marketplace—a dynamic platform where real-time data ingestion meets lightning-fast analysis, all at your fingertips. Marketers, advertisers, ad sellers, data scientists, and media analysts prepare to be catapulted to the forefront of market research and consumer insights.

SCUBA Delivers In-the-moment benefits:

  • Unearth New Revenue Streams: Discover untapped potential in your audience data

  • Boost Ad Inventory Value: Make every traffic serge and ad unit count with precision targeting at massive scale

  • Cut Through the Sales Clutter: Accelerate direct ad sales cycles and amplify deal values

  • Hyper-Personalization: Deliver the right media and ads at the perfect moment, every time

Predictive Advanced Audience Engagement

Predictive Advanced Audience Engagement

With SCUBA's Data and Audience Marketplace—a dynamic platform where real-time data ingestion meets lightning-fast analysis, all at your fingertips. Marketers, advertisers, ad sellers, data scientists, and media analysts prepare to be catapulted to the forefront of market research and consumer insights.

SCUBA Delivers In-the-moment benefits:

  • Unearth New Revenue Streams: Discover untapped potential in your audience data

  • Boost Ad Inventory Value: Make every traffic serge and ad unit count with precision targeting at massive scale

  • Cut Through the Sales Clutter: Accelerate direct ad sales cycles and amplify deal values

  • Hyper-Personalization: Deliver the right media and ads at the perfect moment, every time

Advanced ROAS Optimziation

In-flight Campaign Optimization

Unlock unparalleled precision with SCUBA's Dynamic Audience Segmentation Solution, which utilizes our sophisticated data-driven platform to dynamically segment audiences. Adapt to shifting consumer behaviors in real-time for more impactful and relevant campaign targeting.

With Scuba you can deliver consistent and relevant customer experiences:

  • Audiences continuously optimize

  • Build granular on-the-fly known audiences

  • Deploy predictive audience segments

  • Highly convertible lookalike audiences

  • Hyper-personalization anonymized audiences

Take Back Control 

Streamline customer segmentation and enjoy frictionless activation across when and where they are.

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Privacy Enhancing Technology

Invest in brand trust complexity-free

SCUBA is setting the standard for brand trust with advanced privacy-enhancing technologies (PETs) to safeguard data, analytical models, and personally identifiable information (PII) from ingestion to activation.

In the moment measurement

Attribution Modeling

Immediate 360° cross-channel impact measurement

Uncover the real value of your campaigns and initiatives. The 360° view was a myth until now. Know exactly which efforts and channels are driving genuine growth and predict the best actions for maximizing ROI.

Speed at Scale

Sub-Second Insights at Scale

Beneath the surface lies untapped potential

SCUBA's real-time exploration environment democratizes data access for both simple and complex use cases, offering business case owners direct data access without the need for data engineers, data scientists, or significant time investments, unlike other clean room solutions.

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Holistic Consumer Understanding

Bridge the gap from insights and action

Scalable decentralized data enriched with anonymized 0P, 2P, & 3P data sets. Enhance predictive models and craft more detailed customer profiles with- in-the-moment competitive intelligence, ad effectiveness, to path-to-purchase insights. 

The Marketer Secret Weapon

Delivered as a fully managed service, SCUBA’s solutions are designed to grow with your business.

Real-time Consumer Intelligence

Top Data Providers

  • Media consumption
  • Online mobile
  • Purchase
  • Retail & Financial
  • Weather
  • Traffic
  • Census
  • Covid

Top Insights:

  • Path-to-Purchase
  • Digital and Location-Based Shopper Journey
  • Ad Effectiveness
  • Competitive intelligence

Advanced Audiences Segmentation

Top Data Providers

  • 3P Lookalike Audiences
  • 2P Lookalike Audiences
  • 1P Lookalike Audiences
  • Known Audience
  • Predictive Audiences
  • Dynamic Audiences

Accelerated In-The-Moment Activation

Top Activation Channels

  • Ad Exchange
  • CRM
  • Engagement tools
  • Structured Database
  • CDP
  • CX Orchestration

Enhanced Campaign Optimization

Inflight Optimization

  • Budget
  • Channel
  • RTB
  • Weather
  • Creative
  • Ad type
  • Frequency
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High-Frequency Data Integrations

Our in-the-moment collaborative decision intelligence platform is specifically designed to handle high-velocity event data, integrating state-of-the-art embedded privacy tools to ensure seamless, secure operations. But that's not all – our advanced data science team, equipped with deep industry expertise, is at the forefront of delivering zero-touch ROI solutions.

Third Party Data

Access SCUBA’s powerful marketplace of 3P data and insight providers to uncover new audiences ready to buy your product.

Audience

Connect to any 1P data source to easily create dynamic audience segments across all decentralized 1P data sources to deliver hyper-personalized experiences.

Activation Chanels

Reduce insights to action from months to seconds. Connect to any external or internal channel instantly. Activate insights on-demand, at a set time, or based on predetermined thesholds.

Seamless integrations to power rich analytics

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Ready to Dive In?

Explore what a true self-service collaborative insights can do for your business.

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